Well, there are good ads, and there are bad ads, no arguing there. But what makes an ad a good one and how do we tell the good from the bad ones?
An example of a good ad is the one from Nike to the left. It is bright, full of speed and containing Nike's logo and slogan. Nike being such a widely known company don't need to have the company name in the picture for people to understand who is advertising, but for smaller and not as well established companies around the world, the company name is a good thing to include in the ad. Nonetheless, what makes this ad a good one? First of all it addresses the target group well, being like I said, bright and full of speed. For the people buying Nike clothes, shoes and accessories are primarily sportsmen or people that are working out to an excessive extent. This is important for an ad to be successful. You need to have an assigned target group.
The next important thing is the company slogan. This is what people remember, and the slogan should symbolize what the company stands for and what kind of services they are offering; if it is quick home delivery pizza, retailing gardening supplies, or, in this case, selling light, stylish and sporty clothes!
With that being said, what makes an ad bad? Well, the picture to the right is a good example of this. this is merely a poorly planed placement for this specific ad and it might work well some other place, say in a magazine, but placed like this you get the entirely wrong impression. It might not be much, and at first you might not even notice it, but the small things and the proper planning and background research is what separate a good ad(or a bad one for that fact) from a great one!
Advertising - for good and for bad
on Tuesday, March 23, 2010Me and advertisements!
on Monday, March 22, 2010Well, me and a couple of friends had as an assignment in our English C course to do a advertisement campaign some time last year about almost anything we wanted to. We choose to do so about a traveling agency or something like that. I know Lisa was in my group because she was the group leader, and I know some more people was involved(Lotta perhaps?), but hell, my memory isn't what it used to be so to say.
Anyway... my part of the project was the graphical bit, and I remember doing some advertising that could be placed on a buss stop and one for the subway and some posters since we assumed that the most people traveling about in the world is middle class city people wanting to get away from our dull weather, and what better place to advertise for that then in the subway? At least, this was our target group anyway.
Unfortunately I don't have these pictures on my computer, and I'm not sure where they are, but I made a new one to show approximately what they looked like. Enjoy!
For more information, check out Lisa's blogg!
My thoughts on blogging
on Wednesday, March 17, 2010What is blogging really about? Well I am not quite sure since this is my first, and probably last, serious blogg I have ever had to do. Thus I can not fully explain this increasingly popular activity to the fullest.
Since I am, like I just said, not truly well informed or have any personal experience about blogging, I can not tell you allot about it. However, I can say what I think about blogging and one of the privacy issue involved!
I do state that anyone who has a blogg shares their personal thoughts and opinions with every person in the world, and with just a click of a button away, this information is very easily accessible. Even if you think that no one will ever read your blogg or care and that what you write does not matter, there are people out there who will take legal actions(or illegal for that case) against you if they find what you write offensive, wrong, or simply if they do not agree with you.
Now... I am not saying that every person on the Internet is a nutcase, and the probability of anything like this happening to you is probably next to nothing, but I do think that you should think before you post and keep in mind that the possibility is always there, how small it ever may be...
1. I might look short at times, but in fact I am not as short as I look. This being because I have a tendency to hunch a bit due to a former back problem
2. I am indeed a geek and spend a lot of time, much more than I should at least, in front of my computer, but despite this I also do traditional geeky stuff like painting Warhammer miniatures or reading books...
3. I know how to bake and cook(and I am not at all bad at it!), and I am usually the one in charge of what kind of groceries we buy and what we do with them.
4. I live out in the woods in Tungelsta, and the closest paved road is half a kilometer away, the nearest streetlight is five kilometers away, and our "town center" is made up of three pizzerias laying merely meters away from each other and a railway station to which a train arrive every half an hour. Also, If I look out my window, I do not see other houses, like most others do, but a huge horse paddock stretching out in the far away horizon.
5. The day I was born (10th of October 1992) was not only a warm and sunny day, but it also rained, snowed and there was a thunderstorm. At night, the weather was clear and starlit.
Something interesting
on Monday, March 15, 2010Warhammer 40,000! My favorite hobby!
This is one of the things I strive to get better at, and I shall not fail at it!
In case you do not know what Warhammer 40,000 (or Warhammer 40k) is I will tell you! Games Workshop makes miniature models that you assemble and paint and later "play war" with, using tape measures, die and what not. There are a massive amount of facts, rules, races, novels and so on, thus you learn something new every day and the hobby is highly detailed and time(and money) consuming!
What I especially like is the awesome terrain that you can make or buy! In fact... the terrain building is one of the reasons I started to develop an interest for miniatures. For Warhammer is not only all about playing a game, but much is about the craftsmanship of making extremely small and highly detailed models. Like I said... what I find the most interesting and challenging is to make the terrain. Warhammer terrain could be all from blown up science fiction buildings and moonscapes to rainforest's or a snow landscape with a frozen lake. The sky is the limit and only your imagination sets the limits when it comes to Warhammer!
Now, I could blabber on forever about this, saying what I like and how awesome it all is, but I am not going to... =)